Profile

A believer in Humankind. And a black belt in the gentle art of Persuasion.

Work History:

2021 - 2022 Creative Director Saatchi London

CD for BT and EE

2018 - 2020 Founder of RentivalUK Ltd

Start up providing full service small private festivals.

Freelance Creative Director various agencies

2016 - 2018 Freelance Creative Director Publicis – London

• Overseeing creative output for Morrisons returning them to their largest growth for 12 years.

• Establishing the account from pitch win to largest UK client.

2013-2016 Creative Director M&C Saatchi – London

• Overseeing creative output for the agency.

• Working closely with RBS in their ambition to be the most trusted High St bank.

2006 - 2013 Creative Partner The Red Brick Road - London

One of six founding partners of the agency.

• Creative Director looking after the running of Britain's biggest retail account, Tesco.

• Created and oversaw award winning work for Heineken,Tesco, Magners and Thinkbox.

2000 - 2006 Senior Creative Lowe & Partners - London

Responsible for award winning work across all clients including Stella Artois, Tesco, HSBC, Unilever and GM Motors.

• Author of the most awarded Tesco, Every Little Helps campaign.

• Wrote the most awarded Stella Artois, Reassuringly Expensive ad ever.

• Launched the HSBC Worlds Local Bank Campaign.

• Won 3 D&AD pencils.

• BTAA and Campaign Grand Prix winner.

2 Creative Circle Golds.

Won the agency's first Cannes Gold Lion for Peperami, It's a bit of an animal.